GLOBAL FOOD AND CONSUMER PRODUCTS MANUFACTURING|
REDESIGN AN EXISTING TRAINING PROGRAM...
A PARTICIPATIVE SIMULATION
Performance Improvement Opportunity
Restructure existing training session to ensure entry level, 'high potential' brand managers understand the role of consumer research in product management.
Client Background and Challenges
|Multi-national, global food and consumer products manufacturer.|
|Existing 'Phase I' training for target population consisted of a one week, 'Brand Management Seminar' which contained a one-day workshop session on consumer research that was not fully achieving its objectives.|
|Client required restructuring of this consumer research session to ensure that it completely achieved all learning objectives.|
Performance-Based Solution...Innovative Learning's Role
|Consulted with client's marketing team responsible for seminar curriculum and recommended completely new approach...a client-specific, comprehensive simulation on effective use of consumer research.|
|Designed an action-oriented, competitive participative training simulation based on an actual client product and consumer research scenarios.|
|Enhanced simulation module with live feedback on participant decisions provided by senior marketing executives, inter-team competitive elements and awards for team solutions.|
|Formal evaluations rated the comprehensive, one-day simulation as the most effective session of the week-long workshop.|
|Continuous client feedback indicates that the simulation exceeds expectations and learning objectives.|