Emerson, New Jersey   (201) 599-2100
GLOBAL FOOD AND CONSUMER PRODUCTS MANUFACTURING

REDESIGN AN EXISTING TRAINING PROGRAM...
A PARTICIPATIVE SIMULATION

Performance Improvement Opportunity

Restructure existing training session to ensure entry level, 'high potential' brand managers understand the role of consumer research in product management.

Client Background and Challenges

Multi-national, global food and consumer products manufacturer.
Existing 'Phase I' training for target population consisted of a one week, 'Brand Management Seminar' which contained a one-day workshop session on consumer research that was not fully achieving its objectives.
Client required restructuring of this consumer research session to ensure that it completely achieved all learning objectives.

Performance-Based Solution...Innovative Learning's Role

Consulted with client's marketing team responsible for seminar curriculum and recommended completely new approach...a client-specific, comprehensive simulation on effective use of consumer research.
Designed an action-oriented, competitive participative training simulation based on an actual client product and consumer research scenarios.
Enhanced simulation module with live feedback on participant decisions provided by senior marketing executives, inter-team competitive elements and awards for team solutions.

Results Achieved

Formal evaluations rated the comprehensive, one-day simulation as the most effective session of the week-long workshop.
Continuous client feedback indicates that the simulation exceeds expectations and learning objectives.

 
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